Every fabric speaks for itself, and each product has its story to tell. Since 1980, L'affaire has been narrating beautiful stories with intricate embroidery, graceful handloom, and bewitching artwork. Under the nurturing guidance and inspiration from Paulji (Satya Paul), L'affaire began an incredible journey full of textiles, looms, threads, prints, and ink. Every single creation crafted with attention and love.

L'affaire has an incredible range of stoles, scarves, and sarees that are an amalgamation of traditional and contemporary. In the past four decades, L'affaire has changed the way people look at fabric, with innovative designs and mastery over colour palettes. People have admired the intricacy, created traditionally and combined with today's trends and patterns. It has been acclaimed for the blend of brilliance in every inch of fabric and is lauded worldwide for its exquisite orchestration.